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Sony has engineered an impressively small camera that takes incredibly good photographs. In fact, the a NEX-3 camera has all quality of an DSLR in about half the dimensions and weight. Pulling off this minor miracle took some clever innovations in glass, silicon and software code.
Sony Alpha NEX-3 Overview and Highlights
Bigger Sensor, Better Pictures
In technical terms, the APS-C image sensor is approximately 13 times the scale from the typical sensor. In human terms, you'll be taking photographs, not snapshots. The bigger sensor means softer backgrounds, for more appealing portraits. You can see better to the dark after sunset, and your pictures will take advantage of 14.2-megapixel resolution.
The NEX-5 and NEX-3 are equipped which has a powerful new 14.2-megapixel Exmor APS HD CMOS sensor, specially tuned to offer uncompromising still-photo and movie image quality. Equal in surface area and performance on the large, APS-C image sensors used in Sony's acclaimed a method digital SLR cameras, it gives you exceptionally rich tonal gradation and true-to-life color. Proprietary Sony processing technologies may also be incorporated directly in to the sensor, assuring clean, low-noise signal output and ultra high-speed data transfer.
World's Smallest and Lightest
The NEX-3 delivers the quality of an DSLR in the camera that's ready to visit wherever you go. In fact, this can be the world's smallest, lightest interchangeable lens digital camera (as of April 2010). It's roughly half the size and weight of Sony's smallest, lightest DSLR, the a230.
Equipped with an image sensor that's 13 times the dimensions from the typical compact camera's sensor, a NEX cameras turn snapshots into photographs. The bigger sensor means images with softer background which make your subject jump out and stunning low-light shots.
Expect More coming from a Camera
Sony has always recognized that a digital camera could take pictures in ways that film cameras never dreamed of. That is why we've created new capabilities to take your photography more than ever. These include Sweep Panorama, Auto HDR, Handheld Twilight and Anti Motion Blur modes.
Thanks for their powerful Exmor CMOS image sensor and BIONZ image processing engine, these two cameras can offer high-speed continuous shooting at approximately 7 fps (approx.) in Speed Priority Continuous mode, possibly at as much as 2.3 fps (approx.) in Continuous Advance mode. In addition, their 10-second self-timer also features a 3-shot continuous shooting setting.
Hand-held Twilight Mode takes six shots at broadband if the shutter is pressed, and then aligns and merges them right into a single image, significantly reducing the graininess and noise that will degrade image quality when shooting in extremely low light. Combined using the outstanding low-noise performance in the Exmor CMOS image sensor, it lets you're taking exceptionally clear, beautiful, nighttime photos without using a tripod or flash.
Like Hand-held Twilight mode, Anti Motion Blur mode uses exclusive Sony image analysis and alignment technologies to combine six shots in a single image. Ideal for low-light and telephoto shooting, it can make it easy to get clear images that capture the mood and atmosphere of the moment.
HD Movie
Capture vivid, lifelike HD movies in the PC-friendly MP4 format. The NEX-3 gives a choice of 720/30p high definition or standard definition 480/30p.
One-touch recording means there is no have to fumble with menu settings when you need to shoot a movie--recording could be started or stopped by just pressing the dedicated MOVIE button.
When you're shooting movies in AF mode with the E-mount lens, the camera smoothly adjusts focus and exposure in response to changes inside scene, so you can utilize the control wheel to instantly adjust exposure compensation for the fly. If desired, you can also preselect white balance and Creative Style settings before movie recording begins.
Although many recent video cameras incorporate high-power zoom lenses, none can match the framing flexibility and creative freedom of interchangeable lenses. With the NEX-5 and NEX-3, you get a choice of dedicated E-mount lenses for wide-angle, standard zoom, and high-power zoom shooting, optional ultra wide-angle and fisheye converters, and--via an easy mount adaptor--the full range and world-class optics with the an electronic SLR lens lineup.
Sophistication Made Simple
Some cameras bristle with knobs, buttons and dials. The NEX-3 replaces them which has a simple turn-and-click Control Wheel as well as a pair of Soft Keys. These offer you easy access to the full power of digital photography. To make learning even easier, Sony includes an On-Screen Help Guide and On-Screen Tips.
iAuto mode automatically applies exposure values and Scene Selection modes which are optimized to suit each scene. What's more, they combine this full-auto convenience with a Background Defocus Control function that lets you like one of the biggest creative benefits of interchangeable lens photography--the ability to defocus the background to create your main subject stand out from the scene. Just press and rotate the control wheel to create the level of background defocusing you want--it's simple and intuitive because you can confirm the amount of defocusing on the LCD monitor in real-time.
In addition to basic Help Guide information, these cameras will also be equipped with built-in shooting tips. The ideas provide information relevant on the current shooting situation or mode selection, and are fashioned with both beginners plus more advanced users in mind. Two forms of tip are offered: 1) advice on particular forms of subject and scene, and 2) tips about general photographic technique. Considering that the entire library of shooting tips may also be accessed via the Camera menu and viewed as a single guidebook, it's like having a complete photography tutorial built right in your camera.
The main menu features six clearly labeled icons that might be selected simply by rotating and pressing the control wheel. Inside, standard scrolling menus provide quick use of settings for shooting and playback functions, too as being a host of other user preferences and camera settings. The wide-screen format with the LCD monitor also plays a part in enhanced menu legibility, so text and icons will more often than not be simple to see and select.
The Creativity of Changing Lenses
The great thing about SLR photography could be the ability to change lenses to complement your shooting situation. Now Sony brings that beauty to your compact camera. The NEX-3 gives that you simply selection of dedicated E-mount lenses, plus a selection of 28 A-mount lenses via an adaptor, sold separately.
The performance of your DSLR with no size and weight. The NEX-3 stands apart as the world's smallest interchangeable lens camera.3 Experience gorgeous HD movies,1 astounding low-light pictures, continuous shooting approximately 7 fps, incredible panorama shots, and Live View on the tilting 3" LCD4.
14.2 MP APS (1.5x) Exmor CMOS Sensor, Extremely Compact HD Imaging System
Interchangeable 18-55mm E-Series Lens
720p HD / MP4 w/ MPEG-4 AAC-LC Audio. Up to ISO 12800 / Up to 7 fps
In-Camera 226° Sweep Panoramas
Memory Stick PRO Duo or SD/SDHC Cards (Not Included)
Tiltable 3.0" LCD; Accepts A-mount lenses via LA-EA1 adapter
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